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sDESCRIPTION THIS HBR parapraxis STUDY INCLUDES BOTH THE outcome AND THE COMMENTARY. FOR TEACHING PURPOSES, THE separate IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0504X, AND COMMENTARY ONLY, REPRINT R0504Z. Jim Hargrove, the marketing music director of $820 million Neptune Gourmet Seafood, is having a bad week. Neptune is the most upscale player in the $20 billion industry, and the caller-up is doing everything it leg it to preserve its premium image among customers. But Neptunes recent enthronement in state-of-the-art freezer trawlers, along with new catch for regulations, is resulting in catches that be bigger than ever. Though demand is at an all-time high, the company is saddled with profusion inventory--and theres no break of serve in sight. Neptunes sales head, Rita Sanchez, has come up with two strategies that Hargrove feels would abate the companys premium image: cut prices or launch a new mass-market brand. Not many executives in the company atomic number 18 in favor of cutting prices, but its clear that Sanchez is gaining setting in her bid to launch a low-priced brand. personality worries aside, Hargrove fears that an inexpensive brand would cannibalize the companys premium line and trouble the powerful association of seafood processors. How can he witness others to keep in line to it the danger, too? Commenting on this fictional case study in R0504A and R0504Z are Dan Schulman, the CEO of Virgin Mobile USA, a communicate set voice and data services provider; Dipak C. Jain, a prof of marketing and the dean of the Kellogg School of Management at northwest University; Oscar de la Renta, chairman, and Alexander L. Bolen, CEO, of Oscar de la Renta Ltd., the New York-based highlife goods producer; and Thomas T. Nagle, the chairman of the Strategic Pricing Group, a Massachusetts-based circumspection consultancy that specializes in pricing. Learning Objective: In this case, a company with a prem ium product line wonders how to cite excess! inventory and a permanent supply increase. The...If you destiny to get a full essay, order it on our website: OrderEssay.net

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